Frequently Asked Questions
If you have any questions that are not answered here, please contact us!
Where does the list come from?
The list is from Agency Access who we’ve used in the past for mailing our printed 3x3 Directory. Except, this list is much larger with all of North America, the United Kingdom and parts of Europe. And which we rent, so you don’t have to.
How do you determine who is on the list?
We know from our experience in editorial, advertising and publishing which job titles have decision-making authority and which job titles are at a level where the communication would be wasted.
How do I know it’s working?
We suggest you use analytics to view traffic to your site. For Premium members we will provide the day(s) we send out emails so you can judge clicks on your site for that week.
Can you help me select images?
Yes. For both the online gallery and for Premium members we’re happy to help select the images. Again, using our expertise in determining which images best represent your personal voice and which ones would be of interest to art directors.
Can you help me with my website?
Yes and no. We will certainly look at your site and suggest a more cohesive style or the elimination of certain images that are not helpful.
Are you an artist rep?
No. We don’t function as an art rep. We don’t interact with art directors on your behalf or provide any of the services of artist rep other than promoting your work.
Is there any commission for new work I get from the Collective?
No. We’re not involved with your interaction with art directors on your behalf.
I have a list, how can you help?
You should continue to promote to your list. We will certainly have some of those same contacts on our list, but our list is coming from 3x3 as an endorsement of your work which is an added benefit for you.
Can I use your list?
No, not at this time.
How large is the list?
The weekly list is a very broad list including editorial, advertising and publishing in North America, the United Kingdom and parts of Europe—20,000+. The Premium membership will be smaller as it is focused on what new prospects you’re interested in reaching.
Is your list just art directors?
No. In addition to the title of art director, we’ll engage with art buyers, art producers, associate art directors, group art directors, graphic designers, creative directors and design directors.
What’s the difference between the Basic, Standard and Premium memberships?
Basically, it’s cost. The Basic membership gives you a six-month period with an option to renew. The Standard membership is a twelve-month period. The Premium membership gives you the same online presence and weekly exposure as both Basic and Standard but is more customized to specific audiences you’re interested in reaching, with customized HTML and multiple mailings.
How do I know the emails are reaching the audience?
For the Premium membership we will provide total mailing, mailing received, number of opens, number of clicks, number of unique clicks since the emails are directed to a specific audience. With the Basic and Standard memberships, the link is back to the 3x3 Directory Collective website.
What’s the benefit of a Collective?
The third-party endorsement of a 20-year-old company promoting contemporary illustration carries weight. The goal of our Collective is to expose more art directors to your work and to drive interested art directors to your site.
Why is it called the 3x3 Directory Collective?
For fourteen years we have been known as the 3x3 Illustration Directory, we want to maintain that identity while at the same time enlarging the scope of what we do. Our hope is that by the end of 2024 all future campaigns will be under the 3x3 Collective banner.
Do you offer a payment plan?
Yes, we want this to be as affordable as possible while covering our essential costs. Our three-month payment option allows you to spread payments over three months with the initial payment due when you register.
How is the 3x3 Collective different from other directories?
We’re not a business that only offers a mailing list, or just an online gallery. We’re combining our industry knowledge with the experience of knowing how to reach art directors today and providing weekly promotions and specialized HTML emails for Premium memberships.
When will the gallery be online and the first emails going out?
The official start of the 3x3 Directory Collective is January 17, 2024. Our deadline of
November 17December 1st is so we can get all the preparatory work done on the site, and emails.